MADAGEN, Marchenay -- It's going to be déjà vu in Marchenay this fall.
Conservative attorney and businessman David Brown announced he will run for governor again in the 2014 election.
"I'm running for governor because I see so much that needs to change in our state. I see our future slipping away before our eyes. I see our families being unduly burdened with taxes. I see our schools failing to perform. I see our healthcare system not meeting the needs of our people. And I see an incumbent who is more focused on her own political agenda than on serving those who elected her in the first place," Brown said at a campaign rally just outside Mavocke.
Brown previously ran for governor unsuccessfully against Christine Gabler (N) in 2012.
The 2012 race was a special election, marking Marchenay's first elections since the state broke off from the formerly unified state of Ceona.
Gabler (pronounced "Gabe-ler"), who at the time was governor of Ceona, defeated the lesser-known Brown by a margin of 55%-45% in the special election.
In accordance with the newly-established Marchenay Constitutional Charter, the special election in 2012 was only for a two-year term, so Gabler is up for re-election again this year.
The 2014 election will be for a full, four-year term.
Despite a decisive defeat last go-round, the 54-year-old Brown, who hails from the state's capital city of Newcastle, is optimistic about his chances in 2014.
He cites the strong NAT momentum in 2012, as well as Gabler's incumbency, which enhanced her appeal.
"2012 was a strong year for the NAT. So many Conservative candidates tried to rise above the NAT tsunami that swept the nation, but they weren't able to, myself included," Brown told the Newcastle Daily Register. "And because it was a special election, and Marchenay was electing a new governor to oversee the transition to independent statehood, I think a lot of voters looked to Christine Gabler as a sort of stability to help lead our state through that time."
But Brown points out a lot has changed since 2012.
For starters, Gabler became Governor General (a position also known as "Chair of the Governors Board") in 2010, succeeding popular POG Gov. Donna Almone.
Gabler remained Chair after her 2012 re-election bid, and still currently holds the position.
But her role as the nation's highest-ranking governor has caused her to lose focus on her home-state duties, said Brown.
"Christine Gabler is so focused on being Governor General that she has lost sight of the very people she is supposed to serve at the most basic level: the people of Marchenay, who elected her. We elected her to serve as our governor. And instead, she is out in the spotlight, enjoying the national media attention, and plotting her national ambitions rather than serving as a full-time governor for our state," said Brown.
Furthermore, Brown said, is Gabler's lengthy tenure in public office.
She has been a governor since 2008, when she was elected governor of Ceona. She served in that capacity until the 2012 election, when she ran for the interim, inaugural governorship of Marchenay.
"She's been governor of Marchenay and before that, the territory of Marchenay, for almost six years now. And what do we have to show for it? Nothing but higher taxes, no change in the unemployment, no change in our business climate, no change in our social welfare system, no improvements in education or healthcare or transportation. Nothing. She has no accomplishments," said Brown.
Brown adds that Gabler has been in government for more than 15 years, working for the state attorney general's office and for the Federal Department of Justice.
"She's been in office way too long. It's time for some new blood, some new ideas, some new leadership. Someone from outside of government that can really reform the way we do business here in Marchenay," said Brown.
Supporters of Gabler hit back at Brown, Friday, saying the governor has a clear record of achievement.
"Christine Gabler has stood up for Marchenayans. She has fought corporate greed, fought to protect consumers from greedy big businesses, fought for social justice, and fought the fat cats of finance to protect the hard-working citizens of our state," said state Sen. Joe Migeleccio (N-Ampton Grove) told the Daily Register.
Gabler's campaign also responded directly to Brown's assertions.
"David Brown is just another typical, run-of-the-mill Conservative, who is in bed with big business, the oil companies, and the top 1% of the socio-economic ladder," campaign spokeswoman Cassie Yentle said in an email.
"Marchenayans know that Christine Gabler has their back. They know she fights day in and day out for the people of our state, for progress, for real reform. Christine Gabler is not afraid of a fight with the corporate bigwigs or the wealthy elite. She has stood, from day one, up for equality and fairness, and she will always remain committed to that fight."
Though the rhetoric is already flying from both sides, David Brown doesn't have a clear shot at the Conservative nomination for governor.
Conservative activist Andy Rapalli, from Bentbrook in the state's northeast, is set to run as well.
Rapalli, who is staunchly opposed to tax increases and favors cutting the budget to reduce the state's debt burden, has not officially announced his candidacy but is widely expected to next month.
If he does run, Rapalli would have much less name recognition and money than Brown. Party insiders are most certainly to support Brown, who is seen as a much more viable candidate than the far-right Rapalli.
Still, Rapalli could make the path to the CNS nomination a little more tricky for Brown, and the far-right activist could for the party's front-runner to the right, which could prove damaging in the general election in left-leaning Marchenay.