CLOTHEN, Lial -- Together, they account for more than 20% of the country's population.
The states of Damoign and Lial are population and economic powerhouses, accounting for a significant chunk of Grassadellia's GDP and economic vitality.
But the two states are now competing openly over business.
On Monday, Junes Charmagne, governor of Lial, launched a marketing campaign aimed at businesses and companies in Damoign.
The $4.1 million ad campaign, which includes television and radio commercials as well as social media ads and traditional advertising, seeks to lure Damoign business owners north to Lial.
In one commercial, Charmagne himself appears in the ad.
"There's a reason people are moving to Lial," says Charmagne. "Maybe it's because of our beautiful four-seasons weather. Maybe it's because we have large cities but plenty of forests, deserts, agriculture and countryside. Maybe it's because we have a more business-friendly tax environment that rewards hard work and innovation."
Another TV advertisement shows a woman squished inside a crowded subway car in Grassadellia City.
"Tired of this?" says a narrator. "Maybe you should move to Lial. It's less crowded, has better air quality, and a better quality of life."
A spokesperson for Charmagne said the ad campaign was the governor's idea.
"Governor Charmagne wants to make Lial more business-friendly with a better tax environment," said spokeswoman Joanna McGable. "This ad campaign is meant to remind business owners and entrepreneurs and companies in Damoign that there are other places you can move your business to. Why not start your business in Monvaille instead? Or in Clothen?"
McGable pointed out Lial is home to many beautiful cities, and at more than twice the land area of Damoign, Lial has more nature and sparsely-populated territory than the nation's most-populous state.
However, Damoign state officials are not happy.
David Heydan, Damoign's secretary of commerce, said the ad campaign is "childish and misleading."
"First of all, really?" Heydan said in an interview with the nation-wide Grass Daily newspaper.
"I mean, this reeks of grammar school playground tactics," Heydan said.
And secondly, he added, the ad campaign doesn't reveal all the facts.
"Yes, Lial is larger in territory and has less people than Damoign, so of course it's going to be less-crowded and have a lower population density than Damoign. But we have nature here too. We have forests and rivers and parks and fields and agriculture too. Lial doesn't have a monopoly on those things. We are blessed with a lot of that here in Damoign."
Furthermore, Heydan and other critics, even in Lial, pointed out that Lial's largest city, Monvaille, doesn't have great air quality either, and is notoriously crowded.
"I hate to tell Junes Charmagne and the folks in Lial, but I've been to Monvaille. Their air isn't crystal-clean there. And their traffic jams are right on-par with what we have here in Damoign. So, I'm not sure they're being completely forthcoming with their clever little ad campaign."
Charmagne's office responded, saying the ad campaign is meant to be "light-hearted."
"We love our friends in Damoign," said McGable. "But we want business owners to know that there are other options. You don't have to be stuck in the Merryton Basin. There are many great places all over this beautiful country to start or expand your business."
Taxes have historically been relatively high in Lial, similar to tax rates in Damoign. But since Charmagne took office in January 2019, he has successfully lowered taxes and created new incentives for business.
"Our message to corporations and business owners is very simple," Charmagne said last month in a speech to the Lial Press Club in Clothen.
"This state has long closed its doors to business. Lial has for too long been a difficult place to start a business. But that's changed. We are open for business now. 'Out' with the old regulations and burdensome taxes, and 'in' with the new tax breaks, incentives and rebates."
"The state of Lial is officially a business-friendly state again," said Charmagne.
His counterpart in Damoign, Nationalist Governor Jenna Duvan, was less than pleased.
"This tax rebate, tax break stuff is just a gimmick," said Duvan during a regular press appearance at her office in Rodditch.
"As governors, we shouldn't be trying to poach businesses from one state to another. We should be supporting companies all over the country."
It's unclear how many businesses have been persuaded to relocate or open up in Lial since the soft launch of the ad campaign back in May.
The states of Damoign and Lial are population and economic powerhouses, accounting for a significant chunk of Grassadellia's GDP and economic vitality.
But the two states are now competing openly over business.
On Monday, Junes Charmagne, governor of Lial, launched a marketing campaign aimed at businesses and companies in Damoign.
The $4.1 million ad campaign, which includes television and radio commercials as well as social media ads and traditional advertising, seeks to lure Damoign business owners north to Lial.
In one commercial, Charmagne himself appears in the ad.
"There's a reason people are moving to Lial," says Charmagne. "Maybe it's because of our beautiful four-seasons weather. Maybe it's because we have large cities but plenty of forests, deserts, agriculture and countryside. Maybe it's because we have a more business-friendly tax environment that rewards hard work and innovation."
Another TV advertisement shows a woman squished inside a crowded subway car in Grassadellia City.
"Tired of this?" says a narrator. "Maybe you should move to Lial. It's less crowded, has better air quality, and a better quality of life."
A spokesperson for Charmagne said the ad campaign was the governor's idea.
"Governor Charmagne wants to make Lial more business-friendly with a better tax environment," said spokeswoman Joanna McGable. "This ad campaign is meant to remind business owners and entrepreneurs and companies in Damoign that there are other places you can move your business to. Why not start your business in Monvaille instead? Or in Clothen?"
McGable pointed out Lial is home to many beautiful cities, and at more than twice the land area of Damoign, Lial has more nature and sparsely-populated territory than the nation's most-populous state.
However, Damoign state officials are not happy.
David Heydan, Damoign's secretary of commerce, said the ad campaign is "childish and misleading."
"First of all, really?" Heydan said in an interview with the nation-wide Grass Daily newspaper.
"I mean, this reeks of grammar school playground tactics," Heydan said.
And secondly, he added, the ad campaign doesn't reveal all the facts.
"Yes, Lial is larger in territory and has less people than Damoign, so of course it's going to be less-crowded and have a lower population density than Damoign. But we have nature here too. We have forests and rivers and parks and fields and agriculture too. Lial doesn't have a monopoly on those things. We are blessed with a lot of that here in Damoign."
Furthermore, Heydan and other critics, even in Lial, pointed out that Lial's largest city, Monvaille, doesn't have great air quality either, and is notoriously crowded.
"I hate to tell Junes Charmagne and the folks in Lial, but I've been to Monvaille. Their air isn't crystal-clean there. And their traffic jams are right on-par with what we have here in Damoign. So, I'm not sure they're being completely forthcoming with their clever little ad campaign."
Charmagne's office responded, saying the ad campaign is meant to be "light-hearted."
"We love our friends in Damoign," said McGable. "But we want business owners to know that there are other options. You don't have to be stuck in the Merryton Basin. There are many great places all over this beautiful country to start or expand your business."
Taxes have historically been relatively high in Lial, similar to tax rates in Damoign. But since Charmagne took office in January 2019, he has successfully lowered taxes and created new incentives for business.
"Our message to corporations and business owners is very simple," Charmagne said last month in a speech to the Lial Press Club in Clothen.
"This state has long closed its doors to business. Lial has for too long been a difficult place to start a business. But that's changed. We are open for business now. 'Out' with the old regulations and burdensome taxes, and 'in' with the new tax breaks, incentives and rebates."
"The state of Lial is officially a business-friendly state again," said Charmagne.
His counterpart in Damoign, Nationalist Governor Jenna Duvan, was less than pleased.
"This tax rebate, tax break stuff is just a gimmick," said Duvan during a regular press appearance at her office in Rodditch.
"As governors, we shouldn't be trying to poach businesses from one state to another. We should be supporting companies all over the country."
It's unclear how many businesses have been persuaded to relocate or open up in Lial since the soft launch of the ad campaign back in May.
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